MMarramWeb & art directionCreative workIndividual assets created for this project.Marram campaign key visualbrand assetMarram campaign key visualThe hero visual joining product photography, a restrained palette, and seasonal typography.Marram seasonal bannerbannerMarram seasonal bannerA wide campaign asset designed to hold together across storefront, web, and paid placements.VideoFilms and motion created for this project.Marram seasonal reelA concise product reel built for the campaign's social launch.Poster image: Marram seasonal reelRelated postsProcess notes and thinking behind this project.Art direction that survives beyond the launchJournalArt direction that survives beyond the launchWhy campaign systems need simple rules that a small team can keep using after the hero shoot is over.