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Noor Haddad

Creative Professional · Amman, Jordan

I work across brand, content, and craft to help considered teams look and feel their best.
Brand & identity

Marks built to travel.

Logos and identity assets shown as individual pieces, each linked to the wider project it belongs to.
Olive & Ash wordmarkA warm, compact wordmark designed for menus, cups, and storefront signage.
Marram campaign key visualThe hero visual joining product photography, a restrained palette, and seasonal typography.
Social posts

Campaigns made for the feed.

Square social work shown in its intended format and linked back to the full campaign.
Olive & Ash launch carouselA modular social launch story built from ingredients, type, and small moments inside the café.
Posters & print

Ideas with a vertical rhythm.

Posters, key art, and print pieces keep their portrait proportions while staying connected to their projects.
Commons annual report coverAn editorial cover system that makes programme outcomes feel direct and human.
Signal launch posterA high-impact poster translating the campaign message into one immediate visual.
Banners & campaign assets

Wide ideas, built to travel.

Campaign banners and wide-format assets presented at the proportions they were designed for.
Marram seasonal bannerA wide campaign asset designed to hold together across storefront, web, and paid placements.
Moving image

Films and moving stories.

Longer-form video work is authored separately, then connected to the project it supports.
Olive & Ash opening filmA quiet opening-day film focused on hands, materials, and the rhythm of service.
Poster image: Olive & Ash opening film
The Commons workshop notesBehind-the-scenes moments from the content-system workshop with the client team.
Poster image: The Commons workshop notes
Reels

Short-form work, framed vertically.

Portrait reels and social video shown as three-up cards on larger screens.
Marram seasonal reelA concise product reel built for the campaign's social launch.
Poster image: Marram seasonal reel
Color & finish

The final layer matters.

Paired frames show how grading, retouching, and cleanup support the finished idea.
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Add complete before and after pairs in Collections → Color & Finish.

Journal

Thinking behind the work.

Selected notes linked to active projects and creative decisions.
Process

Building a hospitality identity from small rituals

How observation, language, and everyday café rituals became a practical identity system.

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Content design

Turning nonprofit complexity into a clear content system

A practical structure for helping teams explain programmes, outcomes, and next steps without flattening the story.

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Art direction

Art direction that survives beyond the launch

Why campaign systems need simple rules that a small team can keep using after the hero shoot is over.

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Experience

A steady path.

Capabilities

What I do, in practice.

Brand strategyArt directionContent designCopywritingWorkshopsProject leadership
About

A generalist, on purpose.

I've never fit in one box, and I've stopped trying. My work sits where brand, content, and craft meet — and the range is the point. I help teams that need one considered person, not five briefs.

Years across creative work
Selected projects
Creative disciplines
Ways to work together
Education

Where the range comes from.

2013 — 2015 · LondonMA Communication Design, Central Saint MartinsCross-disciplinary work across identity, editorial and moving image.
2009 — 2013 · BeirutBA Fine Art, American University of Beirut
Kind words

What people say.

“Noor did the work of a whole team and made it feel calm. Rare and wonderful.”

Rana Khoury
Founder, Olive & Ash

“The range is real — strategy, words, art direction, all considered. We'll be back.”

James Okoro
Director, The Commons

Have something in mind?

I take on a few focused projects at a time.
Get in touch